Saturday, 24 July 2010

Flipboard; the app the iPad was made for?




Sounds a bit strange when you read about it but it works beautifully and is remarkably easy to use. The presentation of articles is so good that it pretty much makes magazine apps redundant; all publishers need to do is provide a suitably rich feed of articles and Flipboard can re-build the magazine. That won't happen, of course, because there's only a very limited revenue stream for the publisher, but it's nice to dream.

So should you investigate further? Yes. Download it now, accept that some features aren't yet available and enjoy the rest while you wait for the initial surge to die down.
You may not have heard of (http://www.flipboard.com/) because it's rather new. So new, in fact, that they haven't yet activated all the features for all their users because they're struggling to cope with demand.

So what does Flipboard do that is so great? It pulls together your chosen feeds in to a new, but familiar, magazine format and you flip through the pages browsing the articles, newest first. You then open interesting articles by tapping the summary, from where you can head out to the source page.

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